Musk’s Twitter targets New York Times instead of blue check marks as promised

Some prominent Twitter users experienced an unexpected change to their blue verification check marks on Saturday as part of Twitter’s account verification system overhaul. Instead of removing the verification badges as planned, Twitter seemed to target a single account associated with a publication Elon Musk dislikes. This move also caused confusion by altering the verbiage on the site, making it unclear why users are verified.

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Twitter had initially announced that it would phase out the blue checks awarded under its old verification system, which prioritized safeguarding high-profile users susceptible to impersonation, starting on April 1. To retain verification, users were required to subscribe to Twitter Blue for $8 per month, enabling them to pay for verification since December.

Most existing blue check recipients discovered over the weekend that their verification badges were not removed but had a new designation stating: “This account is verified because it’s subscribed to Twitter Blue or is a legacy verified account.” This language, visible when users click on the check mark, blurs the distinction between verified accounts of noteworthy individuals and those who paid for Twitter Blue subscription.

Despite most accounts retaining their blue check marks, one notable account lost its verification – the primary account for the New York Times, which refused to pay for verification. This incident was triggered by Musk’s reaction to a meme posted by an account that frequently interacts with him regarding the Times declining to pay for verification.

The evolving verification status on Twitter has resulted in user confusion, particularly affecting prominent accounts that have been a key attraction to the platform. This demonstrates the unpredictability of Twitter’s feature updates, often influenced by individual whims, such as Musk’s actions regarding the platform.

Although the New York Times’ main account lost its blue check, its affiliated accounts in other categories, like arts and books, maintained verification. The New York Times expressed its reluctance to pay for verification, highlighting the lack of clarity surrounding the new verification system.

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Twitter’s recent feature changes and the replacement of its blue bird logo with doge, a meme associated with Musk, reflect ongoing shifts in the platform’s direction following Musk’s acquisition. Musk’s push to remove legacy blue check marks and introduce paid verification underscores his efforts to revamp the system to treat all users equally, while also potentially boosting revenue.

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-Contributed by CNN’s Oliver Darcy.

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