When some VIP Twitter users expected to lose their blue verification check marks in Elon Musk’s announced purge, Twitter appeared to target a single account Musk dislikes instead. This resulted in language changes on the site that obscure the verification status of users.
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Twitter had promised to phase out blue checks given under its old verification system – which focused on protecting high-profile users at risk of impersonation. To keep the verification, users were told to subscribe to Twitter Blue, a subscription service costing $8 monthly, available since December.
Most legacy blue check holders discovered their verification marks remained, with a new label indicating the verification status. This new label made it unclear whether verified accounts were notable individuals or simply users who had paid for Twitter Blue.
However, one high-profile account, the New York Times’ main account, lost its blue check over the weekend. Despite the Times’ statement that it would not pay for verification, a meme mocking the Times for this led Musk to comment and have the blue check removed.
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This incident with the New York Times shows Musk’s involvement in Twitter’s decision-making, sometimes guided more by whims than policy. Twitter’s confusing moves have been causing whiplash among high-profile users, including many that the platform prides itself on.
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As the verification system chaos ensues on Twitter, with Musk at the center, it raises concerns about account security and impersonation risks. By making the verification criteria ambiguous, scammers might find it easier to deceive high-profile users.
Musk’s emphasis on treating all users equally and the introduction of paid verification features aim to create fairness on Twitter. Paid features could also boost revenue, potentially aiding Musk in his financial obligations after acquiring Twitter for $44 billion.
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